Solutions> Broadcast Media
Broadcast Media
Expand your station's reach and drive online revenues.
One of the biggest challenges facing radio and television companies is engaging audiences in new and compelling ways that capture attention and increase opportunities to create new forms of revenue.
Used by more than 60 radio and TV stations, ActiveAccess is a dedicated digital channel for communicating directly to large audiences and delivering content directly to the computer desktop.
The ActiveAccess desktop application is a powerful marketing channel for building retention and loyalty, and staying connected with your audience. ActiveAccess places your station's brand, content, and advertising directly on your viewer's or listener's desktop every time they are on their computer.
Pervasive Branding
Usage reporting shows ActiveAccess desktop applications are used on average 7– 8.9 hours/day (according to product reporting). No other medium offers such frequency with an audience.
Online Ad Revenue Generation
40 total ad rotations throughout the application. Clients use their ActiveAccess desktop solutions to drive additional online ad revenue.
With an ActiveAccess desktop application your station can:
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Distribute breaking news, severe weather alerts and personalized weather to your audience before your competition
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Drive viewers and listeners to your on-air programming and station website to engage them with content, advertising, promotions, and special features
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Reach your audience at work, at home and everywhere they are online throughout the day
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Target messages to individuals or groups based on user defined interests and zip codes
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Provide high frequency advertising spots for your sponsors to generate non-traditional revenue for your station
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Stream multiple videos and audio - drawing online viewers and listeners to your programming
ActiveAccess delivers valuable and engaging content directly to the computer desktop of your audience with:
Video
There is no limit to the number of videos you offer your viewers and no
additional downloads required.
News
With RSS feeds and links, your audience can easily receive your station's news
and the alert feature allows you to instantly deliver breaking news to their
desktop.
Text
Crawls
Avoid e-mail fatigue and send alerts to the computer desktop of your audience -
reaching them before your competitors.
Daily Weather and Severe WeatherAlerts
Provide weather and severe weather alerts from the National Weather Service to
ensure your audience is informed.