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For Immediate Release:
BIA FINANCIAL NETWORK ACQUIRES DIGITAL INFORMATION NETWORK
CHANTILLY, VA. September 13, 2006 – BIA Financial Network, Inc., (BIAfn,) a leading financial and strategic advisory firm serving the media and communications industries, announced today that it has acquired Oklahoma City-based Digital Information Network (DIN), a pioneer in providing weather and alerting desktop applications. DIN will operate under the newly created BIA Information Network, LLC that will focus on delivering ActiveAccess, a private-label desktop application for instantly delivering news, weather, alerts, promotions and other content directly to the computer desktop. Applicable to many industries including broadcast media, government, education and commercial business, by placing a company’s brand directly in front of their audience, ActiveAccess offers a uniquely powerful way to deliver information of value, deepen brand recognition and generate new forms of revenue.
"We are pleased to add DIN’s complementary technology, team and customers to our company,” said Thomas J. Buono, CEO of BIA Financial Network. “As part of our strategic consulting practice, we have been investigating innovative digital technologies that streamline the delivery of meaningful information and provide users with instant access to relevant content, both of which enable companies to strengthen existing relationships with their core audiences and provide their advertisers with an expanded marketing platform with auditable results."
"In our core practice, we see the need for media companies to aggressively capitalize on their digital assets, which makes ActiveAccess a perfect compliment to our clients’ existing business strategies. However, for any company in any industry, we offer an expedient and effective way to obtain prime real estate on the most viewed device of our time, the computer desktop. With the acquisition of DIN and the continuing development of ActiveAccess, we are positioned to help our clients achieve their goals in this emerging digital environment."
There are currently more than 85 television and radio stations in the U.S., in addition to newspapers, large corporations and government offices using the DIN custom branded desktop application. To date there have been more than 4 million end-user downloads of this software. According to ComScore Media Metrix, a provider of online audience measurement, ActiveAccess applications consistently rank in the top five most popular desktop applications in the news and information category based both on time spent with the brand and overall user satisfaction, and consistently ranks number one in the average usage days per visitor.
Unlike most Web-based content or email, ActiveAccess gives sustained access to end-users 24/7, not just a few minutes at a time, by providing organizations the ability to deliver their critical news, special announcements, sponsorship information, and web content directly to their audience. It can be professionally customized to each client, accommodating unique designs, information or advertising specifically tailored for that organization. ActiveAccess is also the software industry’s most secure desktop information alert service, containing no Spyware or Adware and utilizing low bandwidth and minimal system resources to ensure customer confidence.
ActiveAccess can supply content such as:
About BIA Information Network
ANNOUNCES RELEASE OF ACTIVEACCESS – A CUSTOMIZED DESKTOP NEWS AND ALERT APPLICATION FOR MEDIA, GOVERNMENT, EDUCATION AND BUSINESS
For more information on this product, please visit www.activeaccess.com or call 800.331.5086 to schedule a live demonstration.
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a leading provider of Branded Desktop Applications (BDAs) for the dynamic delivery of news, videos, targeted alerting, text crawls, weather information, and personalized communications for broadcast media, publishing, government, educational institutions and the business enterprise. Our flagship product, ActiveAccess, is a private-label desktop application that places a specific brand and personalized content directly in front of an audience, providing a permission-based, constant one-on-one connection. To learn more about this innovative, value driving product, visit our website at www.activeaccess.com.
