Available now through the official website of Penn State Intercollegiate Athletics -
http://gopsusports.com - PSU Sports Desktop offers the University a communications tool
with the furthest reach and ability to keep fans updated, informed and part of the campus
community. National and local sponsors of the Nittany teams will also be able to promote
themselves on the application.

The PSU Sports Desktop can be downloaded at:
http://gopsusports.cstv.com/ot/aa_landing.html#signup

"We want the most efficient and compelling method to instantly communicate information to our 27
sports teams. The ActiveAccess application provided the best tool we had come across to
satisfy the appetite of our fans," said Gregory J. Myford, Associate Director for Marketing
and Communications at Penn State.

"Through PSU Sports Desktop we have the ability to keep fans updated round-the-clock in an
enjoyable interactive environment. We can also provide another method for our advertisers to reach
our fan base."

The GoPSUsports website generates up to six million page view per month and attracts more
than 2.3 million unique visitors annually. The PSU Sports Desktop will complement and drive
traffic to GoPSUsports by alerting users to new postings and details. Since the application
sits on a computer desktop, it can provide information even before a user activates their web
browser. Additionally, Penn State is able to send out targeted communications for their
respective alumni or other sports fan based on the information each user provides at sign-up.
The school can also collaborate with advertisers by tying-in advertising and promotions.

"Our collaboration with Penn State demonstrates the dimensions of ActiveAccess as a brand
extension for sports teams," said Rodger Melchori, Director of Sales for BIA Information Network.
"Sports fans are fervent in their consumption of team news and information and ActiveAccess
has the ability to keep the communication - and the loyalty - open between team and fan."

PSU Sports Desktop is a non-intrusive, light-weight program containing no adware, spyware or
spam. It can be installed at work or at home and will not slow down a company's network or
use much RAM or hard drive space. It can be downloaded directly from http://gopsusports.cstv.com/ot/aa_landing.html#signup.

To request a demonstration of the ActiveAccess solution for your university, contact BIA by
calling 800.331.5086 or emailing info@activeaccess.com.
 

About BIA Information Network BIA Information Network, LLC, (BIN), a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for the university, association, government, and media industries. BINs premier product, ActiveAccess, is a private-label desktop application that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Penn State University, Arizona State University, Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, and Nexstar Broadcasting. More than one million users currently use an ActiveAccess application every month. Further information is available at: http://www.activeaccess.com/education.