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For Immediate Release:
National League of Cities Television Partners with BIA Information Network to
Offer ActiveAccess Desktop Application To Its Members
Several
Cities Also Use BIA’s Desktop Application to
Break through Email and Internet Jams by
Delivering
News, Events, and Webcasts in Real-Time
CHANTILLY, VA, January 28, 2008 – BIA Information Network (http://www.activeaccess.com),
a leading provider of private-label desktop applications, announced today that
it has partnered
with the National League of Cities Television (NLC TV) to support efforts to
inform its 19,000 members in real-time about events, news alerts, and updated
video content on best practices in city management.
“As a
service to our members we wanted to identify a method that would provide them
valuable information and updates on our web content in an efficient manner,”
said
David Gardy,
chairman and CEO of TV Worldwide, producers of NLC TV.
“With
ActiveAccess, NLC TV has found an efficient and proven method of keeping them
abreast of what’s happening in city government by using a cutting-edge
technology that everyone can easily access and use.”
The NLC TV application can be downloaded at:
Through the NLC TV website –
http://nlctv.org/activeaccess.cfm
– members from municipalities across the country can download the free
ActiveAccess desktop application, a light-weight,
non-intrusive program. Once installed users will be
alerted automatically when new content is posted, or they can access events, materials, and webcasts
directly through the application. For example, videos can be accessed and viewed
through the computer desktop without having to open or activate a web browser,
making it much easier for members to access desired content.
Because
NLC TV can continuously change the content on the ActiveAccess-driven portal
page with important information for its members, Gardy sees the new tool as a
competitive advantage for NLC TV to create a community within the nation’s
cities.
“City managers
need to access relevant information to learn from other municipalities across
the country,” said
Mike Ferrara, Vice President of BIA Information Network.
“ActiveAccess offers a way for them to learn of new information available to
them by breaking through the day-to-day noise of competing emails and bulk
mailings. It is a unique method to speak directly to large audiences and
communicate directly with them without having to access email or the web.”
The NLC TV application will
complement and drive traffic to nlctv.org by alerting users to new postings and
details. Since the application sits on a computer desktop it serves as a
mechanism that can best retain and entrench NLC TV with its audience by placing
persistent branding and relevant, meaningful content directly in front of the
member each time they are on their computers.
Several
cities across the nation are using ActiveAccess applications as a means to
provide its citizens with critical information as well as useful community news
and local events. For example, Lincoln, Nebraska is currently using ActiveAccess
to inform its population about weather, government news, citizen information,
and crime.
A chief
benefit of the technology is that it
can be targeted and delivered
based on user preferences and even zip code to deliver various types of
information vital to the population of any city across the country including
weather and security alerts, and news and information.
ActiveAccess can operate at work or home and not slow down
an organization’s network server. Once
installed the application sits as an icon on a PC desktop and can be activated
with a mouse click or by NLC TV when it needs to alert users. The program
contains no adware, spyware or spam.
For more information on
ActiveAccess for your
city, visit
http://www.activeaccess.com/citygov/. To request a demonstration of
ActiveAccess , contact BIA by calling 800.331.5086 or emailing
info@activeaccess.com.
http://nlctv.org/activeaccess.cfm
About NLC TV
NLC TV, which was previously known at National City Network TV (NCNTV), provides live and taped web cast coverage of National League of Cities events and other programs important to cities and video programming on successful programs, lessons learned, and best practices being applied in cities. Additional information is available at http://nlctv.org.
About BIA Information Network
BIA
Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a
Chantilly, Va.-based company focused on providing new media solutions for
corporations, non-profits, education, government, and media industries. BIN’s
premier product, ActiveAccess, is a private-label desktop application used by
more than one million people that has the ability to deliver customized
interactive content directly to any computer desktop. ActiveAccess supports
marketing initiatives by fostering brand loyalty and engagement with targeted
audiences. Current clients include: Entercom Communications Corporation, Gray
Television Incorporated, Meredith Corporation, Nexstar Broadcasting, American
Business Media, The George Washington University and Penn State University.
Further information is available at:
http://www.activeaccess.com.
