CHANTILLY, VA, January  28, 2008 – BIA Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today that it has partnered with the National League of Cities Television (NLC TV) to support efforts to inform its 19,000 members in real-time about events, news alerts, and updated video content on best practices in city management.

“As a service to our members we wanted to identify a method that would provide them valuable information and updates on our web content in an efficient manner,” said David Gardy, chairman and CEO of TV Worldwide, producers of NLC TV. “With ActiveAccess, NLC TV has found an efficient and proven method of keeping them abreast of what’s happening in city government by using a cutting-edge technology that everyone can easily access and use.”

The NLC TV application can be downloaded at:
http://nlctv.org/activeaccess.cfm

Through the NLC TV website – http://nlctv.org/activeaccess.cfm – members from municipalities across the country can download the free ActiveAccess desktop application, a light-weight, non-intrusive program. Once installed users will be alerted automatically when new content is posted, or they can access events, materials, and webcasts directly through the application. For example, videos can be accessed and viewed through the computer desktop without having to open or activate a web browser, making it much easier for members to access desired content.

Because NLC TV can continuously change the content on the ActiveAccess-driven portal page with important information for its members, Gardy sees the new tool as a competitive advantage for NLC TV to create a community within the nation’s cities.

“City managers need to access relevant information to learn from other municipalities across the country,” said Mike Ferrara, Vice President of BIA Information Network. “ActiveAccess offers a way for them to learn of new information available to them by breaking through the day-to-day noise of competing emails and bulk mailings. It is a unique method to speak directly to large audiences and communicate directly with them without having to access email or the web.”

The NLC TV application will complement and drive traffic to nlctv.org by alerting users to new postings and details. Since the application sits on a computer desktop it serves as a mechanism that can best retain and entrench NLC TV with its audience by placing persistent branding and relevant, meaningful content directly in front of the member each time they are on their computers.

Several cities across the nation are using ActiveAccess applications as a means to provide its citizens with critical information as well as useful community news and local events. For example, Lincoln, Nebraska is currently using ActiveAccess to inform its population about weather, government news, citizen information, and crime.

A chief benefit of the technology is that it can be targeted and delivered based on user preferences and even zip code to deliver various types of information vital to the population of any city across the country including weather and security alerts, and news and information.

ActiveAccess can operate at work or home and not slow down an organization’s network server. Once installed the application sits as an icon on a PC desktop and can be activated with a mouse click or by NLC TV when it needs to alert users. The program contains no adware, spyware or spam.

For more information on ActiveAccess for your city, visit http://www.activeaccess.com/citygov/. To request a demonstration of ActiveAccess , contact BIA by calling 800.331.5086 or emailing info@activeaccess.com.
 

About NLC TV

NLC TV, which was previously known at National City Network TV (NCNTV), provides live and taped web cast coverage of National League of Cities events and other programs important to cities and video programming on successful programs, lessons learned, and best practices being applied in cities. Additional information is available at http://nlctv.org.

About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government, and media industries. BIN’s premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, Nexstar Broadcasting, American Business Media, The George Washington University and Penn State University. Further information is available at: http://www.activeaccess.com.