American Academy of HIV Medicine Streamlines Delivery of Critical News and Information to its Members and HIV Specialists through
ActiveAccess Desktop Application

Web 2.0 Technology Helps Organization Communicate Efficiently and Quickly
Without Relying On Email or the Web
 

CHANTILLY, VA, March 18, 2008 – BIA Information Network (BIN), a leading provider of private-label desktop applications, announced today that the American Academy of HIV Medicine (AAHIVM), an independent organization of HIV care providers dedicated to promoting excellence in HIV/AIDS care, will launch AAHIVM Now! a desktop application using BIN’s ActiveAccess content delivery platform as an efficient means to communicate with the HIV medical community.

AAHIVM Now! streamlines the distribution of AAHIVM’s news and information by providing instant desktop access to upcoming educational initiatives, credentialing program dates and deadlines, breaking news, conferences, advocacy alerts and industry job opportunities. ActiveAccess delivers the information directly onto a user’s computer while simultaneously offering quick access to the AAHIVM’s Website. The AAHIVM Now! download is available at http://www.aahivm.org/index.php?option=com_content&task=view&id=639&Itemid=272.

“We needed to engage with the HIV medical and scientific community while minimizing the use of email and traditional mail as sole tools of communication,” said Rob Banaszak, director of communications at AAHIVM. “ActiveAccess allows us to compartmentalize our announcements for convenient access by our stakeholders. And most importantly, it’s kept in a unique place on their computers so it is available whenever they need the information.”

Banaszak sees the desktop application as an effective method to be heard amidst the day-to-day bombardment of competing emails and web announcements. AAHIVM can issue eye-catching alerts and reminders that will inform the community immediately of important or breaking news. AAHIVM plans on offering sponsors advertising positions throughout the application.

ActiveAccess delivers multiple RSS feeds that can be user customized.

With ActiveAccess, AAHIVM’s community of busy MDs, DOs, NPs, PAs, and PharmDs, are easily able to keep on top of pertinent information with minimal effort.  Among the benefits of ActiveAccess is that it can also be customized by the recipient to deliver various types of information, including targeted content based on user preferences and zip code.

“Medical associations such as AAHIVM are able to benefit from ActiveAccess’ unique content delivery platform because they can communicate to their diverse population of members, advocates, and policymakers using a method that makes them stand out from the daily news and information noise,” said Mike Ferrara, vice president of BIA Information Network. “We are pleased to have created AAHIVM Now! for such a worthwhile organization that efficiently advances excellence in HIV/AIDS care.”

ActiveAccess can operate at work or home and does not interfere with corporate servers or network environments. Once installed the application sits as an icon on a PC desktop and can be activated with a mouse click or by AAHIVM Now! when it needs to alert users. It requires about as much memory as a single webpage and is the most secure desktop application available, containing no adware, spyware or malware.

For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue for associations, visit http://www.activeaccess.com/associations/ or email info@activeaccess.com to request a personal demonstration.

About American Academy of HIV Medicine
The American Academy of HIV Medicine is an independent organization of AAHIVM HIV Specialists™ and others dedicated to advancing excellence in HIV/AIDS care.   AAHIVM's advocacy and education initiatives are designed to support HIV clinicians and increase the quality of HIV care for their patients. AAHIVM is the only U.S. medical organization that welcomes MDs, DOs, NPs and PAs as full members and that offers those four diverse provider types – whether member and non-member – the opportunity to credential as HIV Specialists™. For more information, visit  http://www.aahivm.org.

About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government, and media industries. BIN’s premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, Nexstar Broadcasting, American Business Media, The George Washington University and Penn State University. Further information is available at: http://www.activeaccess.com.