The
application is being offered in tandem with the
ParentPower Index
that contains over 220 bloggers, with more being added daily by the community.
ParentPower is poised to become one of the most comprehensive indices of parent
bloggers.
A
Desktop Application, Index and Headlines from the bloggers on the Index comprise
the ParentPower offering.
The Desktop
Application
The
ParentPower Desktop Application is designed to make
the lives of busy parents a little easier by helping them to find great content
fast. There are quick links to popular social networks such as Twitter, YouTube,
Facebook, Flickr and Sk*rt. There is also a link to recent headlines by parent
bloggers included in the Index, as well as to the BlogHer Mommy and Family
headlines.
The
application has a pop-out window that includes games, parenting videos and
podcasts. Plus, the application is customized with local weather by zipcode and
includes an easy to use RSS reader that contains preloaded feeds and can be
customized with additional feeds from news websites or blogs.
The ParentPower Desktop Application RSS Reader
The Index
and Headlines
The
ParentPower Index includes rankings so that parents can quickly find relevant
and quality bloggers. The
Headlines page gives a snapshot of what is happening
in the Parenting Blogosphere. This brings added visibility for the bloggers in
the Index and for people looking for parenting tips and other information.
The
Index follows a percentile ranking system that uses Technorati inbound links and
rank, Bloglines subscriptions, Alexa Rank, Google PageRank, and Yahoo inbound
links. All of these are averaged and each blog is given a percentile score.
There is more information on the
ParentPower methodology page.
Content
Partners and Advertisers
As a
powerful content delivery platform that
streamlines the delivery of parenting information to users, ParentPower offers a
unique opportunity for content providers and advertisers to extend their
relationship with this particular core audience.
More information on this opportunity can be received by contacting
Mike
Ferrara, vice president of BIA Information Network at
703.802.2992 or
mferrara@bia.com.
Click to go to
ParentPower Index.
Click to go to
ParentPower Desktop Application.
About
ParentPower
http://parentpowerindex.com
Twitter:
http://www.twitter.com/ParentPower
A product
of ActiveAccess, ParentPower is a custom application for people interested in
finding quality parenting blogs. The application allows parents to access
popular social networking sites, access local weather and traffic, and read the
latest parenting headlines.
BIA Information
Network, Inc.
http://www.activeaccess.com/
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a
Chantilly, VA.-based company focused on providing new media solutions for
corporations, non-profits, education, government and media industries.
ActiveAccess, BIN’s premier product, is a private-label desktop
application
technology that instantly delivers news, alerts, crawls, video, weather,
promotions, advertising and other digital content directly to the computer
desktop.
ParentPower is the first of several consumer applications being developed by BIN
to make topic-focused content more accessible to end users.
Contacts:
Geoff Livingston
(703) 647-7513,
Geoff@livingstonbuzz.com
or
MacKenzie Lovings
(703) 606-3481,
mlovings@bia.com
