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For Immediate Release:

ActiveAccess Launches "MyDSALive" for the Direct Selling Association to Better Engage Its Member with Important News and Information

Desktop Application's Web 2.0 Technology Assures Organization It Can Communicate
Quickly and Efficiently Without Relying On Email or the Web
 

CHANTILLY, VA, July 15, 2008 - ActiveAccess (http://www.activeaccess.com), a digital content delivery platform offered by BIA Information Network (BIN), announced today that it had created a desktop application for the Direct Selling Association (DSA - http://www.dsa.org) as a members-only benefit to better engage its members and provide alternative communications technology to email and the web. Users of "MyDSALive" will continuously have direct access through their computers to receive updated news on industry issues, events, and educational programs, and will be alerted to late-breaking information through the application's ability to geographically target text crawls on the bottom of their screens.
 

"MyDSALive" complements DSA's monthly radio show and website, Direct Selling 411 (http://www.directselling411.com), a new resource about the direct selling business, and will contain access to streaming audio of the radio broadcasts as well as updates of the 411 website's new blog and other RSS blog feeds.


A video describing the application is available
at: http://www.dsa.org/videos/dsaliveintro.wmv.

"We needed to connect with the international direct selling community while minimizing the use of email and traditional mail as sole tools of communication," said Amy Robinson, vice president of communication at the DSA. "ActiveAccess' technology allowed us to reach our members in a unique way to keep them current on our activities and for the information not to be lost in a sea of other communications."

ActiveAccess can operate in the offices or homes of DSA members and does not interfere with corporate servers or network environments. Once installed, the "MyDSALive" icon can be activated with a mouse click or by DSA itself when it needs to issue scrolling text alerts. This feature was particularly appealing to the DSA so they could immediately get the attention of their members of important or breaking industry news.
 

"Large member associations such as the DSA are able to benefit from ActiveAccess' unique content delivery platform because they can communicate using a method that makes them stand out from the daily news and information noise," said Thomas Buono, President and CEO of BIA Financial Network, parent company of BIA Information Network. "The application's ability to target information through zip code and other user preferences also adds to its dynamic ability to reach one hundred or one thousand members at once."
 

Members of DSA will be able to access the desktop application through a light-weight download that requires about as much memory as a single webpage, containing no adware, spyware or malware. The application is dynamic, in the sense that it can be customized in many ways. Once installed it sits as an icon resembling the DSA 411 logo on a PC desktop only requiring access to the Internet.

For more information on ActiveAccess and how it can deliver content online while generating new forms of revenue for associations, visit http://www.activeaccess.com/associations/ or email info@activeaccess.com to request a personal demonstration.

About The Direct Selling Association
 The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names. The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."  For more information, visit http://www.dsa.org.

About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN's premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.