Press

Abilene Television Stations KTAB and KRBC Drawing Audience to the Web with ActiveAccess News and Programming Alerts

Desktop Application Delivers Breaking News, Weather and Community Information directly to computers of local residents. 

CHANTILLY, VA, August 6, 2007 - BIA Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today it has teamed with Abilene, TX television stations KTAB and KRBC to launch its ActiveAccess desktop application for a new portal website co-published by the stations. The application, WeatherNow, is designed to enhance the portal?s purpose of becoming the city's central source for news, event information, community calendar, weather, videos and alerts by delivering the information directly to the computer desktops of its residents. The application can be downloaded from http://bigcountryhomepage.com/content/weathernow.

Gayle Kiger, Vice-President and General Manager of KTAB, said, "ActiveAccess technology engages our audience by providing them with the information they choose even when they don?t care to access the Internet. The WeatherNow application supports our new media initiatives of creating a community portal that serves as the focal point for local consumers, businesses and advertisers. Based on our experience with the technology, ActiveAccess makes it much easier to communicate with users and to provide convenient access to news and information when it's most relevant and critical."

More than 53,000 people have downloaded the ActiveAccess technology from the KTAB website since 2003, each running the application an average of eight hours per day. That version, called KTAB PC, will be upgraded to the more comprehensive and feature rich WeatherNow application.

ActiveAccess technology creates a direct and interactive pipeline to an audience using Internet technology. When users download the application from the stations new website, http://bigcountryhomepage.com/content/weathernow, they receive personalized, customizable, real-time local and national weather information, weather alerts and storm warnings, breaking news, streaming video and other types of content from both KTAB and KRBC. KTAB and KRBC will be also able to send out targeted communications with their respective listeners based on the information each user provides at sign-up. The stations can also collaborate with advertisers by tying-in station promotions and content.

"Our collaboration with KTAB and KBRC supported their desire to become a resource for their viewers in ways beyond the airwaves," said Haidee Calore, senior vice president and general manager for BIA Information Network. "We are delighted to be working in collaboration with television stations that want to leverage their unique resources to develop an even deeper connection with their local audiences. WeatherNow creates a flexible way for the Abilene community to rely on these respected local television stations for news and information at any time of the day."

Kiger also said that, "We believe WeatherNow will give our viewers what they want ? a simple, non-technical, versatile desktop application that they can configure as they please without having to surf multiple webpages or overwhelming their crowded email inboxes".

WeatherNow is a non-intrusive, light-weight program containing no adware, spyware or spam. It can be installed at work or at home and will not slow down a company?s network or use much RAM or hard drive space.

For more information on ActiveAccess, please visit www.activeaccess.com or call 800.331.5086 to schedule a live demonstration.

About KTAB and KRBC TV
KTAB TV, a CBS affiliate, is owned and operated by Nexstar Broadcasting of Irving, Texas and provides services to KRBC TV, an NBC affiliate, which is owned by Mission Broadcasting.

About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a leading provider of Branded Desktop Applications (BDAs) for the dynamic delivery of news, videos, targeted alerting, text crawls, weather information, and personalized communications for broadcast media, publishing, government, educational institutions and the business enterprise. Our flagship product, ActiveAccess, is a private-label desktop application that places a specific brand and personalized content directly in front of an audience, providing a permission-based, constant one-on-one connection. Our broadcast clients include: Entercom Communications Corporation, Gray Television Incorporated, Meredith Corporation, and Nexstar Broadcasting. To learn more about this innovative, value driving product, visit our website at www.activeaccess.com.